Definition, Meaning & Synonyms

cognitive dissonance

noun
/ˈkɒɡ.nɪ.tɪv ˈdɪs.ən.əns/
Definition
A psychological theory that describes the discomfort experienced when holding two or more contradictory beliefs, values, or ideas.
Examples
  • She experienced cognitive dissonance when she realized her smoking habit contradicted her belief in healthy living.
  • The study illustrated how cognitive dissonance can affect decision-making in consumers.
  • After voting for a new policy, he felt cognitive dissonance as he read reports suggesting it might not be effective.
Meaning
Cognitive dissonance occurs when a person’s beliefs are inconsistent with their actions or new information, leading to mental stress.
Synonyms
  • mental conflict
  • psychological tension
  • cognitive imbalance