Definition, Meaning & Synonyms
cognitive dissonance
noun
/ˈkɒɡ.nɪ.tɪv ˈdɪs.ən.əns/

Definition
A psychological theory that describes the discomfort experienced when holding two or more contradictory beliefs, values, or ideas.

Examples
- She experienced cognitive dissonance when she realized her smoking habit contradicted her belief in healthy living.
- The study illustrated how cognitive dissonance can affect decision-making in consumers.
- After voting for a new policy, he felt cognitive dissonance as he read reports suggesting it might not be effective.

Meaning
Cognitive dissonance occurs when a person’s beliefs are inconsistent with their actions or new information, leading to mental stress.

Synonyms
- mental conflict
- psychological tension
- cognitive imbalance