Definition, Meaning & Synonyms

list-price

Noun

/lɪst praɪs/

Definition

The list price is the retail price of a product or service that is set by the manufacturer or retailer before any discounts or promotions are applied.

Examples

The list price of the new smartphone is $999, but it can often be found on sale for less.
Many customers are surprised to learn that the list price is not necessarily the final price they will pay.

Meaning

It represents the suggested selling price of an item and serves as a benchmark for buyers, indicating what they might expect to pay before any negotiations or sales change the final price.