Definition, Meaning & Synonyms

roadshow

noun

/ˈroʊdʃoʊ/

Definition

A roadshow is an event or series of presentations made by a company or organization to promote a product, service, or idea, typically traveling to different locations.

Examples

After several weeks of planning, the company finally launched its roadshow to attract investors.
The band embarked on a roadshow, performing in cities across the country.
During the roadshow, they unveiled their new technology to business partners.

Meaning

The term often refers to marketing initiatives where representatives meet with potential customers or investors in various locations to demonstrate and explain their offerings.