Definition, Meaning & Synonyms
ott
abbreviation
/əʊ tiː tiː/
Definition
OTT refers to ‘over-the-top’ and is commonly used to describe content delivered over the internet without the involvement of traditional television or cable platforms.
Examples
- Many people prefer to watch shows on OTT platforms like Netflix or Hulu instead of cable TV.
- OTT services have changed how audiences consume media.
- The rise of OTT has prompted traditional cable companies to adapt their business models.
Meaning
The term is often used in relation to streaming services that provide video content directly to viewers via the internet.
Synonyms
- streaming
- internet television
- digital content
