Definition, Meaning & Synonyms

gimmicky

Adjective
/ˈɡɪm.ɪ.ki/
Definition
Characterized by the use of gimmicks; intended to attract attention but lacking real value.
Examples
  • The gimmicky advertisement failed to convince customers of the product’s quality.
  • She avoided gimmicky trends in favor of a more classic style.
  • The restaurant’s gimmicky theme turned out to be unappealing to many patrons.
Meaning
A gimmicky approach often relies on flashy or superficial methods that may not offer substantial benefits.
Synonyms
  • Flashy
  • Showy
  • Superficial
  • Tricksy
  • Novelties