Jacques-Louis David preferred Neoclassicism over Rococo art for several reasons, primarily related to his desire to convey moral seriousness and patriotic themes through his work. In the late 18th century, the style of Rococo was characterized by its ornate, playful, and often frivolous nature, focusing on themes of romance and leisure. David, however, found this approach too superficial and not reflective of the serious issues facing society at the time.
Neoclassicism, on the other hand, drew inspiration from the art and culture of ancient Greece and Rome, emphasizing clarity, order, and a sense of moral virtue. This style enabled David to explore themes of heroism, sacrifice, and civic duty, which resonated deeply with the political climate of the French Revolution. His famous works, such as ‘The Oath of the Horatii,’ vividly illustrate these values, showcasing a commitment to the ideals of patriotism and moral integrity.
David also believed that art should serve a purpose beyond mere decoration; it should educate and inspire. By adopting Neoclassicism, he aimed to elevate the viewer’s sense of civic responsibility and moral reflection. In contrast, the Rococo style seemed to him to lack this depth and gravitas, making Neoclassicism a more fitting medium for his artistic ambitions.