The settlement of the James River colony, primarily represented by Jamestown, was financed by the Virginia Company of London, a joint-stock company. This company raised funds through investments from merchants and other investors who were eager to profit from the resources of the New World.
The Virginia Company sought to establish a permanent English settlement in North America to exploit resources such as tobacco, which later became a lucrative cash crop. Investors were motivated by the potential for wealth and the promise of land, as well as the opportunity to expand English influence abroad.
Once the initial investment was secured, the company organized the expedition and sent settlers, along with supplies and equipment, to establish the colony in 1607. The financial backing provided by the Virginia Company was crucial, as it enabled the venture to thrive despite early struggles and challenges.