Definition, Meaning & Synonyms
mass-merchandiser
Noun
/mæs ˈmɜːr.tʃənˌdaɪ.zɚ/
Definition
A mass-merchandiser is a retailer that sells a large quantity of goods at low prices, typically catering to a wide audience.
Examples
- Walmart is one of the largest mass-merchandisers in the world.
- Mass-merchandisers often have a significant presence in rural and suburban areas, making products accessible to many consumers.
- During holiday seasons, mass-merchandisers often run extensive promotions to attract shoppers.
Meaning
The term describes businesses that operate on a large scale, offering a variety of products to attract a broad customer base, often focusing on efficiency and cost-effectiveness.
Synonyms
- Retail giant
- Discount retailer
- Superstore
