Definition, Meaning & Synonyms
mailshot
Noun
/ˈmeɪlʃɒt/
Definition
A type of advertising or promotional message sent through the mail to a large number of people.
Examples
- They did a mailshot to inform customers about the new product launch.
- The restaurant increased its visibility with a mailshot to local residents.
- His mailshot included special discounts for first-time customers.
Meaning
Mailshot refers to the distribution of marketing materials, such as brochures or advertisements, to a targeted audience via postal mail, often used by companies to promote their products or services.
Synonyms
- Direct mail
- Brochure drop
- Postcard marketing
