Definition, Meaning & Synonyms

potential-buyer

noun

pəˈtɛnʃəl ˈbaɪər

Definition

A potential buyer is an individual or entity that has the capability or desire to purchase a product or service but has not yet completed the transaction.

Examples

Real estate agents work hard to connect with potential buyers looking for their dream homes.
The marketing team developed targeted campaigns to attract potential buyers for their new product launch.
By understanding customer needs, businesses can better serve potential buyers and increase sales.

Meaning

The term refers to any person or organization that might be interested in acquiring something, indicating a likelihood of making a purchase in the future.