Definition, Meaning & Synonyms

target-market

noun

/ˈtɑːrɡɪt ˈmɑːrkɪt/

Definition

A specific group of consumers at which a company aims its products and services.

Examples

The company’s marketing strategy is focused on a young target market.
Identifying the target market helps businesses tailor their products to meet consumer needs.
After extensive research, the team defined their target market to include urban professionals aged 25-35.

Meaning

The target market is the segment of the market that is most likely to purchase a specific product or service. It includes potential customers who share similar characteristics, such as demographics, interests, and buying behavior.