Definition, Meaning & Synonyms

competitive-disadvantage

noun

/kəmˈpɛtɪtɪv dɪsədˈvæntɪdʒ/

Definition

A circumstance that puts a company or organization in a less favorable position compared to its competitors.

Examples

A small business might face a competitive disadvantage if it cannot match the prices of larger companies.
The lack of innovation in their product line has resulted in a competitive disadvantage for the tech firm.
Every company must analyze its competitive disadvantages in order to improve strategically.

Meaning

A competitive disadvantage refers to any attribute or situation that makes an entity less likely to succeed compared to its rivals. This can include factors such as higher costs, inferior products, or weaker market presence.