Definition, Meaning & Synonyms

while-the-going-is-good

idiomatic expression
/waɪl ðə ˈɡoʊɪŋ ɪz ɡʊd/
Definition
An expression used to indicate that one should take advantage of a situation as long as it is favorable or advantageous.
Examples
  • Invest in the stock market while the going is good.
  • They decided to take a vacation while the going is good.
Meaning
It suggests that one should act or make the most of an opportunity while the conditions remain positive, before any potential difficulty arises.
Synonyms
  • Strike while the iron is hot
  • Make hay while the sun shines
  • Take the bull by the horns