Definition, Meaning & Synonyms

cult-of-personality

noun

/kʌlt əv ˈpɜr.sən.əl.ɪ.ti/

Definition

A phenomenon where a public figure, typically a political leader, uses mass media and propaganda to create an idealized persona that mobilizes followers.

Examples

The dictator’s cult of personality made it difficult for citizens to criticize his government.
Through television and social media, the politician built a cult of personality that attracted a devoted following.
In some countries, a cult of personality can lead to a lack of political dissent and an overwhelming allegiance to a single leader.

Meaning

The term describes a situation in which a leader’s charisma and popularity are emphasized to the point that they overshadow the actual policies or actions of their regime.