Definition, Meaning & Synonyms

the-box

phrase
/ðə bɒks/
Definition
A concept or idea that suggests thinking or acting outside of conventional boundaries or limitations.
Examples
  • To solve this problem, we need to think outside the box.
  • The team came up with some great ideas by brainstorming outside the box.
  • Her approach to marketing is very much outside the box, attracting a lot of attention.
Meaning
To think creatively and innovatively, often leading to novel solutions and ideas.
Synonyms
  • outside the conventional
  • innovative thinking
  • creative
  • unconventional
  • non-traditional