Definition, Meaning & Synonyms
touchpoint
noun
/ˈtʌʧˌpɔɪnt/
Definition
A touchpoint refers to any interaction or communication between a customer and a brand throughout the customer’s journey.
Examples
- Meeting the customer service representative was a crucial touchpoint in my shopping experience.
- Each advertisement served as a touchpoint for the brand, reinforcing its message.
- Touchpoints can vary from social media interactions to in-store experiences.
Meaning
It highlights the key moments where customers engage or connect with a brand, which can influence their perception and experience.
Synonyms
- Interaction
- Contact point
- Customer engagement
