Definition, Meaning & Synonyms

frequent-shopper-program

noun

/ˈfriːkwənt ˈʃɒpər ˈprəʊɡræm/

Definition

A marketing strategy designed to encourage customers to make regular purchases by offering rewards or incentives.

Examples

Many grocery stores have a frequent-shopper program where you earn points for every dollar spent.
Joining a frequent-shopper program can lead to significant savings over time.
This club offers exclusive discounts to members of their frequent-shopper program.

Meaning

A frequent-shopper program helps loyal customers receive benefits or discounts on future purchases, aiming to build customer retention and increase overall sales.