Definition, Meaning & Synonyms

mass-market

adjective

/mæs ˈmɑrkɪt/

Definition

A mass-market refers to a type of product or service that is aimed at a large audience rather than a specialized or niche group.

Examples

Mass-market products can often be found in supermarkets and retail chains.
The company shifted its strategy to focus on mass-market appeal to increase sales.
Many mass-market brands prioritize accessibility and affordability over luxury features.

Meaning

The term mass-market signifies the approach of producing goods that are designed to be widely appealing and distributed to the general public. This often includes products that are affordable and available in high volumes.