Definition, Meaning & Synonyms
feed-the-beast
idiom
fiːd ðə biːst
Definition
An idiomatic expression that refers to the act of providing continuous resources or support to something that requires constant attention or investment.
Examples
- “The company’s new marketing strategy is just a way to feed the beast of consumer demand.”
- “I need to feed the beast by putting more hours into this project to keep it on track.”
- “If you want the restaurant to succeed, you must be prepared to feed the beast with constant innovation and quality service.”
Meaning
To ‘feed the beast’ implies making necessary contributions, often financially, to keep something functioning or to maintain its success, such as a project, business, or habit.
Synonyms
- sustain
- nourish
- support
- maintain
