Definition, Meaning & Synonyms
niche
noun
/niːʃ/
Definition
A niche is a specialized segment of the market for a particular kind of product or service.
Examples
- She found her niche in the field of environmental science.
- The restaurant carved out a niche by offering vegan options.
- His skills in graphic design helped him to find a niche in the advertising industry.
Meaning
In a broader sense, ‘niche’ refers to a comfortable or suitable position in life or employment, where someone can thrive or be effective.
Synonyms
- corner
- specialty
- segment
- category
