Definition, Meaning & Synonyms
downmarket
adjective
/ˈdaʊnˌmɑːrkɪt/
Definition
Referring to products, services, or markets that are lower in quality or aimed at less affluent customers.
Examples
- Many downmarket stores offer affordable clothing for those on a tight budget.
- While the restaurant has a downmarket vibe, the food is surprisingly excellent.
- Investors are wary of downmarket properties that may not appreciate in value.
Meaning
Downmarket describes items that are cheaper or of lower quality, often appealing to a more budget-conscious demographic.
Synonyms
- budget
- economical
- low-end
- inexpensive
- discount
